SALES PLAN
Our carefully constructed sales plan
is already actively in motion.
As our current device has already been cleared by the FDA for addressing those disorders anxiety and insomnia, Phase 1 focuses on addressing those disorders.
- Because anxiety and insomnia is so prevalent in our society, the healthcare providers that we are targeting are actively seeking safe and effective treatment options without the negative side effects and addiction issues associated with pharmaceutical medication .
During this initial year with our generation 1 device, the sales team will employ an aggressive sales approach that directly targets these service providers.
- Our Nexalin sales team is already targeting various virtual and in-person healthcare conventions, meetings, trade publications and other opportunities to introduce and sell our Nexalin device to medical professionals in specific targeted territories. That will generate revenue and lay the foundation for our national marketing campaign.
Our Phase 1 strategy promises to strengthen the clinical case for the Nexalin treatment by organizing and structuring a compendium of data and abstracts that originated during the research and development of the waveform.
- The portfolio will also include clinical summaries from current clinicals in the USA and China that are in the manuscript phase with pending applications for publication.
The Phase 1 sales plan does not stop there.
- It involves an in-house team focused on direct sales to all medical, health and wellness professionals.
- In addition, we have also placed a talented team within the state of New Jersey that is dedicated to researching and creating a sales foundation in an additional area of focus for sales and distribution in Phase 1…the addiction treatment community.
We also have a post-pandemic sales plan in place based upon the CEO’s vast experience with both Nexalin and the convention model.
• All future convention activities will employ a modern and inviting sales booth with specific branding to attract convention clients to the booth. Marketing strategies specific to each convention will be employed to advertise the Nexalin brand to all participants. A professional Nexalin team will manage the booth.
• A Key Opinion Leader (KOL) will present recent research and clinical evidence at the convention presentations to add credibility and refer participants to the booth. Additional support will include product literature and structured webinars for specific audiences at the convention.
• The marketing team will also develop Nexalin infomercials for various broadcast opportunities available to convention sponsors. These videos will be made available to new providers for use on their websites and video systems in their respective clinics.
SALES
INCENTIVES
Sales incentives at the face-to-face convention have been well ideated.
The sale will be supported with an on-site application for a dollar buy-out monthly lease. Initially, purchases made at the convention receive 500 electrodes at no additional cost. (That is substantial value as Nexalin single use electrodes are normally priced at $6 each.)
Also included with the initial Nexalin purchase is a valuable 6-month, digital marketing management service provided by Social Ordeals, a Nexalin marketing partner.
This package, specifically tailored to our brand, introduces Nexalin and then empowers providers to drive patients searching for safe and effective treatment without side effects to them. By providing this complete digital marketing package, we are increasing the value of the purchase of a Nexalin device.
The digital program will enhance existing clinic marketing and solicit new patients for the clinic that are seeking the Nexalin treatment. After the 6-month promotional has expired, the provider will have the option to continue the marketing service with Social Ordeals at a reduced monthly price.
SALES
INCENTIVES
Sales incentives at the face-to-face convention have been well ideated.
The sale will be supported with an on-site application for a dollar buy-out monthly lease. Initially, purchases made at the convention receive 500 electrodes at no additional cost. (That is substantial value as Nexalin single use electrodes are normally priced at $6 each.)
Also included with the initial Nexalin purchase is a valuable 6-month, digital marketing management service provided by Social Ordeals, a Nexalin marketing partner.
This package, specifically tailored to our brand, introduces Nexalin and then empowers providers to drive patients searching for safe and effective treatment without side effects to them. By providing this complete digital marketing package, we are increasing the value of the purchase of a Nexalin device.
The digital program will enhance existing clinic marketing and solicit new patients for the clinic that are seeking the Nexalin treatment. After the 6-month promotional has expired, the provider will have the option to continue the marketing service with Social Ordeals at a reduced monthly price.
SALES
INCENTIVES
Sales incentives at the face-to-face convention have been well ideated.
The sale will be supported with an on-site application for a dollar buy-out monthly lease. Initially, purchases made at the convention receive 500 electrodes at no additional cost. (That is substantial value as Nexalin single use electrodes are normally priced at $6 each.)
Also included with the initial Nexalin purchase is a valuable 6-month, digital marketing management service provided by Social Ordeals, a Nexalin marketing partner.
This package, specifically tailored to our brand, introduces Nexalin and then empowers providers to drive patients searching for safe and effective treatment without side effects to them. By providing this complete digital marketing package, we are increasing the value of the purchase of a Nexalin device.
The digital program will enhance existing clinic marketing and solicit new patients for the clinic that are seeking the Nexalin treatment. After the 6-month promotional has expired, the provider will have the option to continue the marketing service with Social Ordeals at a reduced monthly price.
CONTINUOUS PRODUCT AND
MARKETING SUPPORT
We are creating a nursing and customer service call center to support participating centers.
This service will demonstrate superior client support while also ensuring continued adherence to the Nexalin branding guidelines.